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PRODUCT LEADERSHIP UNLOCKED

Product strategy decisions are
expensive to get wrong.

One strategic essay each Tuesday morning. For sitting CPOs, VPs and senior PMs. By Elena Leonova — former CPO, advisor, coach.

5 minutes · Tuesday mornings · Unsubscribe anytime

Elena Leonova

Elena Leonova · Author

Before You Build Another AI Feature, Run This Test

Jul 28, 2026

Before You Build Another AI Feature, Run This Test

AI strategy is not about generating more ideas. It is about knowing which ones deserve capacity.

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Your AI Feature Is Eating Your Gross Margin

Jul 21, 2026

Your AI Feature Is Eating Your Gross Margin

The feature everyone celebrated is the line item your CFO is watching.

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Is your product AI-enabled, AI-powered or AI-native? Does it matter?

Jul 14, 2026

Is your product AI-enabled, AI-powered or AI-native? Does it matter?

AI-enabled, AI-powered, or AI-native — the answer is a cost structure, not a slogan.

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Your Roadmap Was Already Broken. AI Just Made It Obvious.

Jul 7, 2026

Your Roadmap Was Already Broken. AI Just Made It Obvious.

Execution just got cheap. The expensive mistake is now the one nobody reviews.

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Adding AI to a Product People Already Pay For

Jun 30, 2026

Adding AI to a Product People Already Pay For

Everyone's racing to build new AI products. The harder call is what to do with the one you already have.

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Which Exit Are You Actually Building For?

Jun 23, 2026

Which Exit Are You Actually Building For?

In a PE-backed company, the cap table is already grading your roadmap — most product leaders never read it.

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About the Author

Elena Leonova.

Former Chief Product Officer with 15+ years across eBay, PayPal, BigCommerce and Spryker. Now an executive product strategy advisor and coach. Writing the book The Art of Platform Products (2026).

This newsletter is for sitting CPOs, VPs and senior PMs making strategic decisions under constraint. No tactics, no roundups — original essays anchored in business reality, written in the voice I use with the leaders I advise.

Work with me at elenleonova.com →

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