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PRODUCT LEADERSHIP UNLOCKED

Product strategy decisions are
expensive to get wrong.

One strategic essay each Tuesday morning. For sitting CPOs, VPs and senior PMs. By Elena Leonova — former CPO, advisor, coach.

5 minutes · Tuesday mornings · Unsubscribe anytime

Elena Leonova

Elena Leonova · Author

Why Does Every SaaS Company Want to Become an AI Company?

Sep 11, 2026

Why Does Every SaaS Company Want to Become an AI Company?

What does it mean for your product? and what should you do about it as a product leader?

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What Changes When Your Company Starts Preparing for an IPO?

Aug 25, 2026

What Changes When Your Company Starts Preparing for an IPO?

The OpenAI–Anthropic IPO race isn't just a finance story. It's a product strategy case study happening in real time.

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They Were Getting Ready to IPO. Then Something Changed.

Aug 18, 2026

They Were Getting Ready to IPO. Then Something Changed.

Stash spent years preparing for the public markets. Then Grab acquired it. If you were leading Product inside the company, what would you do next?

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Why an Acquisition Can Make a Good Roadmap Wrong Overnight

Aug 14, 2026

Why an Acquisition Can Make a Good Roadmap Wrong Overnight

What the Airtable–Bending Spoons deal teaches us about executive-level product judgment after an acquisition

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Before You Build Another AI Feature, Run This Test

Jul 28, 2026

Before You Build Another AI Feature, Run This Test

AI strategy is not about generating more ideas. It is about knowing which ones deserve capacity.

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Your AI Feature Is Eating Your Gross Margin

Jul 21, 2026

Your AI Feature Is Eating Your Gross Margin

The feature everyone celebrated is the line item your CFO is watching.

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About the Author

Elena Leonova.

Former Chief Product Officer with 15+ years across eBay, PayPal, BigCommerce and Spryker. Now an executive product strategy advisor and coach. Writing the book The Art of Platform Products (2026).

This newsletter is for sitting CPOs, VPs and senior PMs making strategic decisions under constraint. No tactics, no roundups — original essays anchored in business reality, written in the voice I use with the leaders I advise.

Work with me at elenleonova.com →

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