PRODUCT LEADERSHIP UNLOCKED
A weekly briefing
on the decisions that
actually move
the business.
By Elena Leonova · former CPO, advisor, coach.
Tuesday mornings, five minutes.
ELENLEONOVA.COM · WEEKLY NEWSLETTER
FEATURED · START HERE IF YOU'RE NEW
APR 28 · 2026 · ROI & FUNDING · 4 MIN
Most ROI math is backwards. That's why your strategy doesn't sell.
By slide two, the room knows. CFOs don't fund features — they fund gaps closing on schedule. The case fails before you finish presenting it, and you don't realize why until you stop building it the way you've been taught.
About the Author
Elena Leonova.
Former Chief Product Officer with 15+ years across eBay, PayPal, BigCommerce and Spryker. Now an executive product strategy advisor and coach. Writing the book The Art of Platform Products (2026).
This newsletter is for sitting CPOs, VPs and senior PMs making strategic decisions under constraint. No tactics, no roundups — original essays anchored in business reality, written in the voice I use with the leaders I advise.
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